“She’s Mercedes”专属晚宴

项目品牌: Mercedes-Benz 梅赛德斯-奔驰

项目行业: 汽车及制造

项目日期: 2015-12-04 17:00 2015-12-04 22:00

项目地点: 北京

项目名称: “She’s Mercedes”专属晚宴


“She’s Mercedes”专属晚宴

2015年12月04日

北京

项目预热-微博


项目现场


“She’s Mercedes” is a platform dedicated to inspiring, connecting and empowering women to unleash their best. As the organizers of the “She’s Mercedes” China launch, Auditoire strived to deliver an event that could create an ideal environment and event methodology to best inspire Chinese women to share experiences, exchange ideas and learn from one another in order to help and shape the “She’s Mercedes” Platform.

“She’s Mercedes”是一个旨在激励、联合女性,让她们释放最佳自我的专属平台。作为“She’s Mercedes”中国启动仪式的承办者,Auditoire为此次盛会打造了完美的活动环境与环节,以此来鼓励中国女性分享经历,交流观点,更好地帮助构建与塑造这一平台。

The launch event took place at the YISHU 8 in Beijing. A historical building rich in art and culture, located at the doors of the Forbidden City. It was here that 60 women of all industries and ages gathered for an evening of sharing, discussing and networking.

启动仪式在坐落于北京皇城根的艺术8举行,红门灰瓦的历史建筑充满艺术文化气息。受邀参加的60余位宾客,来自不同的行业领域,分享、探讨、交流,共度了难忘的夜晚。



The flow of the event was separated in three sections; guests first entered the pre-dinner cocktail hall, where they were surrounded by inspiring quotes and artistic images. A professional photo shoot and a series of interviews were also held in order to learn all about our distinguished guests.

整个活动流程分为三个部分:宾客们首先抵达餐前鸡尾酒厅,整个区域布置了鼓舞人心的名言与艺术图像。来宾将在这里接受一系列采访,并有专业摄影师进为她们逐一拍摄人物写真,以更好地展示她们的风采。









The dinner unfolded a complete and integrated experience, synchronizing food services, dynamic video décor and guest interaction. It incorporated elements of a forum, encouraging guests to share, discuss, and learn from each other’s experiences in a friendly manner.

晚宴开启了多元化的完整体验,美食服务,动态影像展示以及宾客的互动同步开展。它将论坛的各种要素融入其中,引发来宾们在友好的氛围中对话,分享探讨,互相了解彼此的经历。






Following the dinner, a lounge area with dim lights and a cozy environment was revealed for everyone to relax, network and decide whether they’d like to take part in the development of “She’s Mercedes”.

晚宴过后,宾客们移步廊吧,在柔和灯光营造的舒适氛围中休憩放松,相互攀谈,参与探讨未来 “She’s Mercedes”的发展。




Our guests and their needs were the focus of this event. Therefore, our strategic planning, creation of décor, and event run down were specifically formulated around the ideal elements that could best enhance and complement their experiences. “She’s Mercedes” is still in the making, it is a platform designed by women for women; to help each other keep their eyes on a bright and promising future.

此次晚宴的来宾以及她们的诉求是这场盛会的焦点。因此,整场活动从战略策划的制定、会场展示的设计,到活动流程的规划都是从提升与完善嘉宾们体验的角度出发。“She’s Mercedes”春芽初发,它为更好地关注女性应运而生,让她们携手放眼更美好未来。


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图片及视频来自网络及品牌公开信息,出处见网络

原文链接为:https://mp.weixin.qq.com/s/meC0Jxo5Z5B1LEAFFSkj-g

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