Peet’s Coffee 复古快闪店

项目品牌: 待定

项目行业: 酒精饮品

项目日期: 2019-10-17 09:00 2019-10-20 17:00

项目地点: 上海 嘉里中心

项目名称: Peet’s Coffee 复古快闪店

Peet’s Coffee复古快闪店

2019年10月17日-2019年10月22日

上海 静安嘉里中心外广场

项目传播

项目现场

Peet’s Coffee与Jack Morton合作,将其标志性的1966年原始传统复古街道带到了上海。Peet’s的体验店于2019年10月17日至22日在静安嘉里中心外广场举行。

Peet’s Coffee has partnered with Jack Morton to bring its iconic 1966 original heritage store on Vine and Walnut Street to Shanghai. The Peet’s experience is held from October 17th – 22nd, 2019 outside Jing’An Kerry Center.

这种1960年代美式街头氛围带给咖啡爱好者和Peet’s的粉丝们对传统复古店感官上的体验,具有该时代鲜明的色彩,情景,声音和特征。不论是从建筑物的外立面,复古汽车和自行车,还是带有现场音乐的公园。这种快闪式体验将客人带回到1966年的伯克利,这是Peet’s 咖啡故事的开始。

The 1960s American street experience offers coffee enthusiasts and Peet’s fans a glimpse of the original heritage store, complete with the vibrant colors, sights, sounds and characters of the era. From the building’s façade, vintage cars and bikes, through to an adjacent park with live music, the pop-up experience brings customers back to 1966 Berkeley - the very beginning of Peet’s Coffee story.

现场客人可以购买Peet’s的全手工咖啡,还可以参加一系列的互动体验。其中包括制作具有时代标志性的图案和色彩个性化T恤,手提袋和徽章,在Peet’s的复古照相馆中拍摄具有1960时代感的重曝复古相片,以及在Peet’s的冲浪照相馆摆拍。这些照片都可以统一通过社交媒体进行打印和分享。

Guests have the opportunity to purchase the full range of Peet’s hand-crafted coffees and also to take part in a series of experiences. These experiences include creating personalized t-shirts, tote bags and badges with iconic patterns and colors from the era, taking 1960s era photos in Peet’s Photomat with multiple exposures and posing for a photo at Peet’s surfing photobooth. Photos can be printed and shared electronically through social media.

客人有机会沉浸在悠闲的20世纪60年代加州生活方式,并体验这一时期充满街头风情的音乐人和嬉皮士的生活。

Guests are also immersed into the laid-back ‘60s California lifestyle as they journey through the experience filled with the sights and sounds of people from the period including street busker musicians and hippies.

Peet’s 的公园位于快闪店临近的绿色草坪地,除了以上有趣的体验外,客人也可以在草坪放松身心和闲谈交流。过去周六及周日晚上(10月19日至20日),Peet’s 公园变成了露天电影院,供观众重温60年代的电影经典。

As part of the activation, Peet’s Park, a green oasis next to the shop, is created for guests to relax and mingle with one another. Peet's Park was transformed into an open-air cinema over the weekend, allowing guests to relive the 60s movie experience.

最后两天,来和我们一起玩! Last two days of the expereince. Come have fun with us!

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图片及视频来自网络及品牌公开信息,出处见网络

原文链接为: https://mp.weixin.qq.com/s/tV5gEmhhhuDRYEHvS7SWXw

部分信息来自  jackmorton 微信公众号内容

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