历峰集团在进博会

项目品牌: 待定

项目行业: 珠宝钟表

项目日期: 2020-11-13 00:00 2020-11-13 23:59

项目地点: 上海 国家会展中心

项目名称: 历峰集团在进博会



作为 2020年本届进博会谈论最多的新入驻展商之一,历峰集团携旗下众多品牌中的11家精品品牌(Cartier卡地亚、Chloé蔻依、dunhill登喜路、IWC万国表、Jaeger-LeCoultre积家、Montblanc万宝龙、Panerai沛纳海、Piaget伯爵、Serapian赛瑞皮恩、Vacheron Constantin江诗丹顿、Van Cleef & Arpels梵克雅宝),精彩亮相第三届中国国际进口博览会。  


In one of the most talked about additions to CIIE 2020, Richemont showcased 11 of its most prestigious Maisons in their illustrious portfolio, (Cartier, Chloé, Dunhill, IWC Schaffhausen, Jaeger-LeCoultre, Montblanc, Panerai, Piaget, Serapian, Vacheron Constantin, Van Cleef & Arpels), as part of the Richemont family.  



本次展台最大的设计挑战在于如何平衡地结构化分布各品牌展区,令其在保有各自独立品牌故事、突出匠心、创新的同时又能相融相织最终呈现历峰集团文化背景下精致的共性及对风格、品质、工艺的承诺。

 

The challenge behind the Presentation lay in the delicate balance between the accentuation of each iconic Maison individual story, Métiers d'Art and Innovation, whilst expressing the commonality of the Richemont finesse and sophistication and its commitment to style, quality and craftsmanship.






最终,通过现代设计搭建风格,为参观宾客带来不同品牌间无缝转换的导览体验感,传递了历峰集团优雅精致的价值观。


The answer lay in a contemporary design and production, underpinning the values of Richemont through a refined elegance and a seamless experience for guests as they moved through and between each Maison.




干得好Luxury Makers团队,用你们卓越的表现在本次进博会书写下漂亮的一笔!

Well done to the Luxury Makers in delivering their signature excellence and dedication!





-end-

全文来自AUDITOIRE微信公众号

原为链接为:https://mp.weixin.qq.com/s/M-_s4h5vZsazJT8jZg8XfA

x 7