丝芙兰×毛戈平·光韵「光影筑境 韵生万象」品牌展

丝芙兰&毛戈平「光影筑境 韵生万象」品牌展

2026年09月20日

上海 衡复艺术中心

项目现场

丝芙兰联合毛戈平·光韵落地上海衡复艺术中心品牌艺术展，是毛戈平·光韵品牌焕新升级后的首次重磅线下公开展示，依托衡复艺术中心复古建筑人文底蕴，实现高端彩妆与东方艺术的跨界融合，对品牌全新形象落地、新品市场发声具有标志性意义。

本次展览以“光”为核心叙事主线，空间造型与场景制作极具东方美学质感，划分留白之韵、雕琢之韵、流动之韵三大主题篇章，并联动瓷艺术家、灯工玻璃艺术家跨界创作，以白瓷、琉璃艺术装置具象化演绎彩妆光影理念，打破传统美妆展陈的商业化模式，构建兼具艺术性与专业度的沉浸式观展空间。

活动期集中亮相品牌焕新全系产品，完成底妆8色新色扩容展示，同步推出底妆、光影、色彩三大品类新品，并开放全品类现场试妆体验，让受众直观感受产品升级优势。同时配套开设毛戈平大师彩妆课堂，专业解读东方光影化妆技法，深化品牌技术内核。项目精准覆盖美妆爱好者、东方美学追随者与高端彩妆客群，依托丝芙兰独家渠道势能，赋能新品传播落地，以艺术化场景打造高质感打卡内容，撬动美妆达人圈层探店分享与社交传播，完成品牌调性升级、专业理念科普与新品市场种草的完整营销闭环。

Co-launched by Sephora and Maogeping Light Rhyme, the brand art exhibition settles at Shanghai Hengfu Art Center, marking the first large-scale offline appearance of Maogeping Light Rhyme after brand renewal. Rooted in the historical and cultural heritage of Hengfu Art Center’s classic architecture, the project realizes the cross-border integration of high-end makeup and oriental aesthetics, serving as a symbolic campaign for brand image upgrading and new product market promotion.

Centering on the core clue of “light”, the elaborately constructed space is divided into three thematic chapters. Cooperating with ceramic and glass artists, the exhibition adopts white porcelain and colored glaze installations to visualize the brand’s makeup light and shadow philosophy, abandoning pure commercial display and building an artistic and professional immersive exhibition scene. During the event, the fully renewed product lineup is officially displayed, including upgraded 8-color foundation shades and new products of foundation, light shadow and color categories, with full-category on-site makeup experience available.

Professional makeup classrooms are also launched to interpret oriental light and shadow makeup techniques. Targeting makeup enthusiasts, oriental aesthetics followers and high-end consumers, the project leverages Sephora’s exclusive channel advantages to boost new product publicity. With artistic and high-quality scenes, it attracts influencers’ check-ins and social sharing, forming a complete marketing loop of brand positioning optimization, professional concept popularization and new product promotion.

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