Volkswagen The new Atlas 正式启程

2025年07月22日

首尔

#沉浸力 #ThePowerofImmersion

SMS GROUP作为此次Volkswagen The new Atlas发表会的伙伴，以流动的仪式为灵感，安排空间、动线及感官体验等细节，让本次活动不只是「一场新车揭幕」，更是一场关于冒险与重启的旅程。

As the partner behind this launch event, SMS GROUP drew inspiration from the idea of a fluid ceremony, orchestrating every detail of space, flow, and sensory engagement. This was not merely a car unveiling—it was a narrative of adventure and renewal brought to life.

SMS GROUP的执念藏在细节里：18米直径环形舞台将嘉宾沉浸裹入，以「光」为笔，在黑暗与光亮的倏忽转换中，谱写Aurora Red金属漆的破晓时刻；LED巨幕上的山脉轮廓、CEO预演的秒数管控、露营区手工鞣制的皮革触感、意式Gelato与韩国在地食材的香气邂逅——这些看似无关的碎片，实则是用五感铺设的叙事路径，而真正的革新，是让精密策划隐匿为体验本身。

SMS GROUP’s precision lived in the details: an 18-meter circular stage embraced guests in a fully immersive setting; light became a narrative tool, painting the break of dawn through a sudden shift from darkness to the gleam of Aurora Red metallic. The silhouette of mountains on the LED screen, the meticulously timed CEO rehearsal, the tactile feel of hand-tanned leather in the camping zone, and the unexpected harmony of Italian gelato with Korean local ingredients—all these seemingly unrelated fragments came together as a multisensory path of storytelling. True innovation, after all, lies in making calculated precision feel like instinctive experience.

正如韩国媒体所言，这场发表会不只是新车亮相，更像是一场关于「如何重新出发」的叙事仪式。而SMS GROUP十分荣幸，成为The new Atlas开拓精神的首位同行者。

As noted by Korean media, this launch wasn’t just the debut of a new vehicle—it was a carefully crafted rite of passage about “how to begin again.” And SMS GROUP is honored to be the very first companion on The new Atlas’s journey into new frontiers.

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更多信息：https://mp.weixin.qq.com/s/-_PJ6xWzzhxgSlysjUJHTQ