上海万象城
场地介绍
上海万象城位于闵行区吴中路1599号,地处吴中路与虹莘路交汇处,是华润置地在上海的首个万象城,也是大虹桥商圈的核心商业体。项目为轨交10号线紫藤路站上盖的TOD综合体,总体量约53万平方米,其中购物中心约24万平方米、超A级写字楼14万平方米,另含酒店与上海地铁博物馆,2017年9月23日开业,开业率高达92%;约400家品牌覆盖潮奢精品、城市与区域首店、亲子与餐饮,是西上海品质消费的标杆。空间形态是超大平层商场加户外街区:室内以多个中庭串联长动线,层高与柱网规整、搭建条件好;室外“有街”是一片约1000平方米的沿街绿地社交场,连续多年做主题场景更新,适合户外装置与市集。库内收录该空间快闪案例11条,代表项目有EP 雅莹「东方之蓝,纹起八方」蓝标当代民族系列限时快闪、HAZZYS|HAZZYS POLO LOOP 快闪空间(上海)、Lafuma「乐在进行时」95周年快闪。案例说明它适合服饰与户外品牌的主题快闪、亲子与家庭客群的IP活动、区域首店与新品首发,以及可结合户外街区做双场景联动的品牌campaign。交通:地铁10号线紫藤路站上盖,1号口步行约210米、约3分钟。
Shanghai MixC occupies 1599 Wuzhong Road in Minhang District, at the junction with Hongxin Road — China Resources Land's first MixC in Shanghai and the anchor of the Greater Hongqiao retail district. It is a TOD complex built above Metro Line 10's Ziteng Road station, totalling about 530,000 sqm: roughly 240,000 sqm of shopping centre, 140,000 sqm of grade-A offices, plus a hotel and the Shanghai Metro Museum. It opened on 23 September 2017 with a 92 per cent opening rate, and some 400 brands span premium fashion, city and regional first stores, family and dining, making it the quality-consumption benchmark for western Shanghai. The form is an oversized single-level mall plus an outdoor street: several atria string together a long circulation, floor heights and column grids are regular and build-friendly, and outside, You Jie is a roughly 1,000 sqm green social strip that has been re-themed year after year and suits installations and markets. Our library holds 11 pop-up cases, including EP Yaying's Blue Label series, HAZZYS Polo Loop, Lafuma's 95th-anniversary joy-in-motion space and JNBY's Terminal pop-up. It suits apparel and outdoor brand pop-ups, family and kids IP events, regional first stores and launches, and campaigns that can pair indoor and outdoor scenes. Metro Line 10's Ziteng Road station is directly beneath, about 210 metres from Exit 1.
收录案例
0 个
所在城市
上海
场地地址
上海市闵行区吴中路1599号