上海久光百货
场地介绍
上海久光百货位于静安区南京西路1618号,南临南京西路,处在静安寺商圈的核心位置,与静安嘉里中心、芮欧百货、CP静安共同构成静安寺站周边的商业集群。项目由香港利福国际集团旗下香港崇光百货与上海九百(集团)有限公司合资成立,2004年开业,是上海日式百货的代表;全馆营业楼层自地下一层至七层,总建筑面积约9.2万平方米,汇聚500多家国际品牌。楼层分工清晰:B1为约6500平方米的食品超市“鲜品馆”,一层是世界名牌精品与化妆品,二层高级女装及配饰,三层时尚女装与品牌内衣,四层青春便服及运动装,五层男士服装与高尔夫用品,六层运动用品及儿童天地,七层居家生活用品。空间是典型的垂直百货:单层面积不大、扶梯动线紧凑,品牌以“店中店”形式沿通道排布,适合把快闪嵌进楼层中庭或化妆品区主通道。据和君咨询2022年文章,其销售额长期稳定在25亿元以上,位居上海百货前三。库内收录快闪案例19起,代表案例包括Qeelin Bo Bo 环球主题展(上海)、HGENTEEL荷高 高能磁场限时快闪、黛珂肌源永动主题展。适合高端美妆、珠宝腕表、日系生活方式与食品伴手礼类快闪。交通方面,地铁2、7、14号线静安寺站步行可达,2号口与商场地下一层直接相连。
Shanghai Jiuguang Department Store stands at 1618 Nanjing West Road in Jing'an District, facing Nanjing West Road at the heart of the Jing'an Temple retail area, where it forms a cluster with Jing'an Kerry Centre, Réel and CP Jing'an around the metro station. A joint venture between Hong Kong Sogo, part of Lifestyle International, and Shanghai 900 Group, it opened in 2004 and is the city's reference point for Japanese-style department-store retail. Trading runs from B1 to the seventh floor, with about 92,000 sqm of floor area and more than 500 international brands. The stack is precise: a 6,500 sqm food supermarket on B1, luxury and cosmetics on the ground floor, premium womenswear and accessories on two, fashion and lingerie on three, youth casual and sport on four, menswear and golf on five, sport and children on six, and homeware on seven. The form is a classic vertical department store — modest floor plates, tight escalator circulation and shop-in-shop units along the aisles — which makes it easy to drop a popup into a floor atrium or the main cosmetics corridor. A 2022 Hejun Consulting article put sales consistently above RMB 2.5 billion, among Shanghai's top three department stores. The library records 19 cases, including Qeelin's Bo Bo world tour exhibition, HGENTEEL's high-energy-field popup and Decorté's skin-source exhibition. It suits premium beauty, jewellery and watches, Japanese lifestyle and food-gift popups. Metro lines 2, 7 and 14 stop at Jing'an Temple, and exit 2 connects directly to the store's B1 level.
收录案例
0 个
所在城市
上海
场地地址
上海市静安区南京西路1618号