上海静安大悦城

Shanghai Jing'an Joy City occupies 166 North Xizang Road at the Qufu Road corner in Jing'an District, between the Suhe Creek area and the North Xizang Road commercial zone. The south block opened in December 2010 and the north block in December 2015, linked by bridges, with about 163,000 square metres of retail and some 2,400 parking spaces; it is COFCO Joy City's flagship in Shanghai. Its signature is the SKY RING ferris wheel on the roof, the first cantilevered rooftop wheel in China, with 30 white cabins and a top height of about 98 metres above ground, giving a 360-degree view over Suhe Creek and the Jing'an skyline. Combined with the "Mofang 166" themed zone inside and a dense cluster of anime, designer toy and blind-box brands, the mall has become a gathering point for younger shoppers and IP fans and the first stop for footfall spilling over from People's Square and East Nanjing Road. The spatial form is mall atria plus a rooftop plaza: the atria and floor-edge spaces in both blocks suit themed exhibitions and temporary stores, while the rooftop wheel plaza and night-food terrace suit outdoor markets, lighting installations and brand pop-ups, with escalators linking indoor and outdoor routes into one experience. Our case library holds 30 pop-up cases here, including L'Oreal Paris and the Seagull Project's "She Protects" beauty pop-up, the Bandai Spirits pop-up store and the TSUMTSUM 2.0 themed pop-up. It suits anime and game IP, designer toys, blind boxes and cards, beauty and FMCG, family and character IP, themed exhibitions and fan meet-ups. Metro Lines 8 and 12 at Qufu Road station, Exit 1, are a few minutes' walk; the mall sits directly above the station.