上海世茂广场

Shanghai Shimao Festival City occupies 829 Nanjing East Road in Huangpu District, near Xizang Middle Road, at the western start of the Nanjing Road pedestrian street, facing People's Square across the road — one of the main gateways into the street. Formerly Bailian Shimao International Plaza, it was taken back under Shimao Group's management in May 2017, renamed, and reopened on 28 September 2018 after a renovation. The complex totals 170,000 sqm: a 60-storey main tower 333.3 metres tall, a 10-storey podium, a retail volume of about 58,000 sqm (61,700 sqm in the renovation architect Kokaistudios' figures) and an open plaza of nearly 2,000 sqm. Kokaistudios designed the interiors around a theatre concept, with industrial, avant-garde detailing and a reworked front-of-house and back-of-house circulation. Tenants are weighted towards flagships and concept stores: Nike's global flagship, the only M&M's World in Asia, Sephora's first concept store in Asia, Lego's first city-centre flagship in Asia, Hello Kitty Shanghai Times, a Starbucks Reserve, and 'Ganguang', billed as the world's first around-the-world travel popup. The format mixes flagship-scale stores with popups, and the open plaza takes outdoor installations and queues. The library records 15 cases, including China Pencil's first popup, Maybelline x M&M's crossover and the Play Trend Universe popup. It suits trend IP, sportswear, beauty collaborations and launch-led popups. Metro lines 1, 2 and 8 stop at People's Square, within walking distance.