【2026进博会】爱丁顿集团

爱丁顿集团（Edrington）｜第九届中国国际进口博览会威士忌展台｜2026 年 11 月 5 日–10 日｜上海 国家会展中心 农食产品展区

第九届中国国际进口博览会于 2026 年 11 月 5 日至 10 日在国家会展中心（上海）举行，农食产品展区分设于 7.1H、8.1H 与 8.2H 三个馆。爱丁顿集团（Edrington）在这一届连续第六年赴约，带来旗下麦卡伦（The Macallan）、奥克尼高原骑士（Highland Park）与格兰路思（The Glenrothes）三个苏格兰单一麦芽威士忌品牌。集团 1861 年创立，2000 年进入中国市场；进博会这样的场合，正好把三个产地一次讲清。

展台没有把三个品牌排成一条货架，而是各自给出一处贴合产地精神的沉浸式空间。麦卡伦以品牌名与「造诣不止匠艺」的主张立起入口，高原骑士收在一句「different by nature」里，格兰路思把 1879 年的创立年份做成显眼的标记，「时间的艺术」四个字紧跟其后。三个空间彼此相邻又各自成篇，观众走完一圈，相当于把斯佩塞的庄园、奥克尼的岛屿与另一处慢工出细活的酒厂在动线上过了一遍。展期内配合现场品鉴与大师班，把风味特征、工艺传统与品牌故事分开讲。

展品按「核心年份—高年份珍藏—创意新品」三层陈列。麦卡伦带来核心年份系列、璀璨系列（The Macallan M Collection）与麦卡伦时空：雪莉之旅（TIME: SPACE Sherry Cask），把雪莉桶全链路管理这条主线摆出来——从西班牙赫雷兹的雪莉酒润桶，到苏格兰斯佩塞的漫长陈年，酒液的天然色泽与标志性风味都从这里来。高原骑士 228 年只在奥克尼柯克沃尔一处酒厂制酒，欧石楠芬芳泥煤构成它不可复制的底味，本届带来 54 年、你我之间 17 年（Between You & I #2）、桶强：欧石楠（Cask Strength: Heather）与雪莉天空 19 年（Sherry Skies）；桶强：欧石楠以 100% 经奥克尼欧石楠泥煤烟熏的大麦制成，2026 年旧金山世界烈酒大赛获双金奖。格兰路思拿出 15、18、25、32 与 40 年五个年份，6.5 米高蒸馏器与长时蒸馏的工艺落在不同陈年阶段里；18 年与 25 年在 2026 年旧金山世界烈酒大赛双双获双金奖，连续第三年获此成绩并获白金奖认证，15 年获金奖。品牌还与中国作家、艺术家金宇澄展开跨界合作，把东方审美接进视觉。

本届受关注的是麦卡伦焕新系列收官之作焕新 2026 版（A Night on Earth, The Finale）在进博会迎来中国首发。新作灵感取自新奥尔良的音乐律动与多元社群文化，制酒大师团队在美国与欧洲橡木雪莉桶之间做平衡，风味落在柑橘、奶油与温润辛香，包装与本地艺术家希尔·斯普里金斯（Hill Spriggins）合作。三层展品各自承担不同任务：核心年份让人认得品牌，高年份与获奖记录建立价格与稀缺的说服力，首发新品制造当届的新闻点；品鉴与大师班则把六天的现场流量转成可沉淀的消费者认知。爱丁顿亚太区董事总经理方斯桦在开幕时表示，连续六年参展印证集团深耕中国的承诺，希望借三个产地的风味让更多消费者理解苏格兰威士忌的丰富面貌。

The 9th China International Import Expo took place from 5 to 10 November 2026 at the National Exhibition and Convention Center in Shanghai, with the food and agricultural products section spread across halls 7.1H, 8.1H and 8.2H. Edrington returned for a sixth consecutive year, bringing three Scotch single malt brands: The Macallan, Highland Park from Orkney, and The Glenrothes. Founded in 1861 and present in China since 2000, the group has spent more than two decades assembling three origins and three temperaments under one roof. A national platform of this scale gives it a rare chance to explain that line-up in a single visit.

Rather than lining the three brands up as a shelf, the stand gave each one an immersive space shaped around the character of its origin. The Macallan opened with its name and the idea of craft beyond craftsmanship; Highland Park was summed up in the line "different by nature"; The Glenrothes put its founding year, 1879, at the front and followed it with "the art of time". The spaces sit side by side yet read as separate chapters, so a walk around the stand moves from a Speyside estate to an Orkney island and on to another, slower distillery. Tastings and masterclasses ran through the six days, separating flavour, process and brand story so that three sets of language did not talk over one another.

The exhibits were arranged in three layers: core age statements, rare high-age reserves, and creative new releases. The Macallan brought its core range, the M Collection and TIME: SPACE Sherry Cask, laying out the sherry oak chain that defines the house, from seasoning casks with sherry in Jerez, Spain, to long maturation in Speyside, where the whisky takes its natural colour and signature flavour. Highland Park has distilled at a single site in Kirkwall, Orkney, for 228 years, and heather-rich peat gives it a flavour base that cannot be reproduced elsewhere; the booth showed a 54-year-old, Between You & I #2, Cask Strength: Heather and Sherry Skies 19. Cask Strength: Heather is made from barley smoked entirely with Orkney heather peat and won double gold at the 2026 San Francisco World Spirits Competition. The Glenrothes presented 15, 18, 25, 32 and 40 year olds, with 6.5-metre stills and long distillation expressed across different stages of maturation; its 18 and 25 year olds took double gold in San Francisco in 2026, the third consecutive year of that result and a platinum certification, while the 15 year old took gold. The brand also collaborated with Chinese writer and artist Jin Yucheng on a visual project that brings an Eastern eye to the packaging, part of a longer effort to connect single malt with local aesthetics rather than treat China purely as a sales market.

The most watched item was the Chinese debut of A Night on Earth, The Finale, the closing release of The Macallan's A Night on Earth series. Its inspiration comes from the music and community culture of New Orleans; the whisky team balanced American and European oak sherry casks, landing on citrus, cream and warm spice, and the packaging was made with local artist Hill Spriggins. Each layer of the display does a different job. The core range makes the brand recognisable, the high-age and award-winning bottles build the case for price and scarcity, and the new release creates the news of the edition, while tastings and masterclasses convert six days of footfall into something that stays with consumers. Francois Saurel, Edrington's managing director for Asia Pacific, said at the opening that six consecutive years of participation confirm the group's commitment to China, and that the three origins are meant to show Chinese drinkers how varied single malt can be. For a spirits group that builds its story around place, that is the argument placed where it belongs: three origins, three characters, one booth that lets a visitor taste the difference rather than read about it.

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