轩尼诗全球首家概念酒吧上海盛大揭幕

项目品牌: Hennessy 轩尼诗

项目行业: 酒精饮品

项目日期: 2020-09-25 17:00 2020-09-26 21:00

项目地点: 上海 外滩十八号

项目名称: 轩尼诗全球首家概念酒吧上海盛大揭幕



作为一个历史悠久的品牌,轩尼诗继1859年从上海首度登陆中国,又于上周末(9月25-26日),将其全球首家概念酒吧BLENDS by Hennessy落户上海外滩十八号,续写品牌传奇历程 。

Few brands in the world are as storied as the illustrious Hennessy and last weekend, (25th - 26th Sept) marked yet another chapter in that journey. 161 years after arriving in cosmopolitan Shanghai, the celebrated Cognac Maison has established BLENDS by Hennessy, their first Concept Bar in the world, located at the iconic Bund 18.



上海是座不夜城,也是融汇中西文化、开放包容的国际化大都市,轩尼诗选址于上海外滩做为派对活动的揭幕地,以期融合多元文化艺术,创造多重感官体验,启迪未来畅想。这是一场过去和未来交织,文化与色彩撞击,音符与旋律共舞的感官沉浸式派对,整场体验被丰富的视觉色彩围绕,而这些灵感则得源于白兰地文化,鸡尾酒的启发及都市生活的风尚。

Shanghai has always been a capital of nightlife, a global intersection that brings together cultures from across the world to create a completely unique, optimistic future-focused vibe. It’s a vibe that resonates strongly with Hennessy and set the creative tone for the Opening Gala and Party. An alchemy of cultures, colours, notes and tones, past and future, called for a fully sensorial immersive experience, inspired by cognac culture, cocktail inspirations and city life, all in full 360 colour.





活动现场营造出的感官视觉体验使每款主题创意鸡尾酒栩栩如生跃于桌前,老上海风格的内场装饰在霓虹灯光映衬下突显城市风格,古意盎然的书法融合了现代和未来风的抽象色彩光谱。当代艺术家蔡国强为轩尼诗创作的白天烟花爆破项目也于轩尼诗总部所在地法国夏朗德省干邑区通过直播呈现。

Visual story telling brought to life themes of each innovative cocktail complimenting the meal, including tropes of old Shanghai with its art deco neon-lit urbanity, to aged calligraphy from the Maison past, right up to modern and futuristic abstract representations of fusion across the full spectrum of colour, as related sensory sounds tingled the senses in the background. Guests also enjoyed a screening direct from the Charente, as Cai GuoQiang presented his BLENDS firework show from the Home of Hennessy.









奥德旺在此预祝BLENDS by Hennessy概念酒吧盆满钵盈,宾客满堂,成为上海又一打卡必去之地。

Destined to become one of the places to be in Shanghai, AUDITOIRE wishes BLENDS by Hennessy  every success.




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原文链接为:https://mp.weixin.qq.com/s/Qlt3EPu2UiC-xdgzwfzDVQ

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