科沃斯2026柏林IFA项目落地柏林展览中心9号馆核心展位，以“从地面玩家到玩转全家”为参展主题，是品牌突破单一室内清洁、构建全屋全场景智能机器人生态的全球化战略级展会项目，延续品牌多年深耕海外智能家居赛道的技术积淀，依托IFA全球消费电子风向标舞台，完成多品类新品的海外集中首发与品牌战略升级。

项目空间制作极具场景化创新，摒弃传统参数化展台陈列，以400㎡实景还原沉浸式居家空间，精细打造室内木地板客厅、落地玻璃窗清洁区、户外仿真草坪庭院与迷你泳池四大实景场景，整体造型简约高级、场景层次完整，高度复刻欧美家庭真实居住环境，让科技产品融入生活化视觉氛围。展期集中亮相地宝X12S、窗宝W3、GOAT T割草机器人、ULTRAMARINE泳池清洁机器人等全矩阵新品，现场开展污渍清洁、无边界割草、水下智能作业等动态实测演示，直观展示全场景AI清洁技术优势。

本次项目重磅联动体育跨界IP，特邀新赛季加盟德国杜塞尔多夫乒乓球俱乐部的樊振东空降展台，以俱乐部成员身份参与互动体验，现场用英文向海外队友介绍产品核心功能，实现体育竞技精准属性与机器人智能清扫技术的深度联动。展会同步邀约全球渠道商、海外科技媒体与数码达人打卡传播，依托IFA全球流量与樊振东海外体育影响力破圈引流，相关互动内容、产品实测素材在海外社交平台广泛发酵，形成沉浸式场景体验、跨界流量传播、品牌技术种草与海外商业转化的完整营销闭环。

ECOVACS launches its flagship global marketing project at IFA Berlin 2026 in the core booth of Hall 9, themed “From Floor Cleaning to Full-home Intelligence”. As a strategic overseas campaign, it marks the brand’s ecological upgrade from single indoor cleaning to full-scene smart household robotics, inheriting its long-term technological accumulation in the global smart home industry.

Different from traditional tech booths, the 400-square-meter venue adopts highly immersive real-scene construction, restoring Western-style living environments including indoor wooden-floor living rooms, glass window areas, simulated lawn yards and mini swimming pools. With layered and life-oriented spatial styling, the design integrates technological products into real household scenarios. The exhibition debuts the full product matrix including Deebot X12S, Winbot W3, GOAT T lawn mowing robot and ULTRAMARINE pool cleaning robot. On-site dynamic tests demonstrate intelligent stain removal, boundary-free lawn trimming and underwater automatic operation. Cooperating with Berlin Sony Center for outdoor urban exhibitions, ECOVACS builds a dual-scene communication system covering exhibition hall and city public space.

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