智能生活科技品牌MOVA登陆2026柏林IFA国际消费电子展，于9号馆打造超1700㎡超大主题展台，以「The AI MOVAment」为核心理念，是品牌迭代AI全域智能生态、升级全球化品牌布局的里程碑项目，承接品牌多年家用机器人技术积淀，正式对外发布M∞VA宇宙全新战略体系，完成从单一清洁设备向全场景智慧生活服务商的品牌跃迁。

展台空间采用未来极简科技造型，以开放式一体化空间结构替代传统分区展位，结合通透光影与立体几何架构打造沉浸式科技场域，摒弃机械冰冷的工业陈列，依托多场景实景造景工艺，还原居家清洁、庭院养护、厨卫生活等多元应用场景，整体制作兼具未来感与生活化温度。展会集中亮相22款全球新品与15项全新技术，重点展示TactiPercept触觉感知AI、全屋清洁机器人、智能割草与泳池清洁设备，通过现场动态实测、技术发布会与互动体验，直观呈现主动感知、自主作业的新一代AI机器人能力。

展期汇聚全球渠道商、科技媒体与海外数码达人，依托IFA全球行业影响力，通过海外媒体深度报道、达人探展种草、前沿技术话题传播持续破圈，以实景体验传递品牌技术革新，完成战略发声、新品全球首发、海外渠道深化与高端品牌心智塑造的完整营销闭环。

Smart lifestyle technology brand MOVA showcases its latest achievements at IFA Berlin 2026 with a 1,700-square-meter flagship booth in Hall 9. Centered on the theme “The AI MOVAment” and the new M∞VA Universe strategy, this landmark global campaign accelerates the brand’s transformation from a single cleaning device manufacturer to a full-scene smart life ecosystem provider, based on its long-term accumulation in home robot technology.

Adopting futuristic minimalist styling, the open and integrated booth abandons traditional partitioned exhibition layout. With three-dimensional geometric structures and layered lighting design, it builds an immersive tech atmosphere. Realistic scene construction covers home cleaning, courtyard maintenance and kitchen scenarios, balancing futuristic sense and daily life applicability. The exhibition launches 22 global new products and 15 innovative technologies, including the cutting-edge TactiPercept tactile perception AI system, intelligent cleaning robots, lawn mowers and pool cleaning devices. On-site dynamic tests and technical keynotes fully demonstrate the new-generation AI robot’s active perception and autonomous operation capabilities.

Gathering global distributors, tech media and digital influencers, the project leverages IFA’s authoritative global influence. In-depth media coverage and creator on-site exploration continuously expand overseas topic influence. Through experiential technology display and strategic concept output, MOVA realizes global strategy announcement, new product debut, overseas channel expansion and brand upgrading, forming a complete cross-border marketing closed loop.

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