JBL「浮光音浪岛」80 周年光影之夜

2026年08月31日-2026年10月18日

上海 长宁来福士钟楼

项目预告

项目现场

JBL 联合天猫超级品牌日于 8 月 31 日在长宁来福士百年钟楼建筑群打造「浮光音浪岛」沉浸式声光盛会，这是品牌诞生 80 周年的重要纪念项目，同步完成全新 PULSE 6 音乐脉动六代蓝牙音箱新品发布。

项目依托百年钟楼历史建筑基底完成场景包装，塑造兼具复古底蕴与潮流科技感的主题空间，划分声波水境、80 年声浪历史墙、音浪脉冲舞台三大功能板块。现场以 25 台 PULSE 6 搭建巨型声光矩阵，借助 Auracast 互联技术实现灯光与音律联动，利用水面折射生成流动变幻的夜间光影效果；时间轴式历史长廊可视化梳理品牌八十年音频技术演进脉络，舞台承接现场音乐演出与新品首发仪式。活动面向潮流音频爱好者，融合老建筑肌理、声光装置与派对体验，线下沉浸式视听体验与天猫超级品牌日线上权益、限定周边形成联动。

极具视觉冲击力的夜间场景驱动用户社交平台打卡传播，跳出传统数码产品静态展陈模式，实现新品亮相、80 周年品牌形象升级，构建线下体验种草到电商转化的完整营销链路。

Teaming up with Tmall Super Brand Day, JBL staged the immersive audio‑visual gala “Floating Sound‑Wave Island” at the century‑old clock‑tower complex of Changning Raffles City on August 31, marking the brand’s 80th anniversary and launching the new PULSE 6 Bluetooth speaker.

Renovated based on the heritage architecture, the venue consists of three core zones: sound‑wave water realm, 80‑year audio history wall and pulse stage. A giant light‑and‑sound matrix assembled by 25 PULSE 6 units syncs rhythm and lighting via Auracast interconnection technology, with rippling light reflections on water forming striking night‑time visual effects. The timeline‑styled gallery visualizes JBL’s 80‑year technical evolution, while the stage hosts live music performances and new‑product debut ceremony. Targeting audio enthusiasts, the event combines historic architectural charm, cutting‑edge audio‑light installations and party atmosphere, linked with exclusive e‑commerce benefits and limited gifts on Tmall.

The photogenic night‑time scene encourages social‑media check‑ins and UGC sharing. Moving beyond static digital‑product display, it realizes new‑product exposure and anniversary brand‑image upgrade, and forms a complete marketing link from offline experiential seeding to e‑commerce conversion.

-end-

图片及内容来自网络及品牌公开信息，出处见网络

文字来自 AI 编辑完成，AI信息自我辨识