【2026巴黎车展】阿尔派 Alpine

阿尔派 Alpine 在2026巴黎国际车展（Mondial de L’Auto）

巴黎 巴黎凡尔赛门展览中心

2026年10月12日-2026年10月18日

Alpine 阿尔派登陆 2026 巴黎国际车展，作为雷诺集团旗下纯正法式运动跑车品牌，本次主场参展集中展出 PS1 全新概念车、A110 Sculpture 艺术雕塑，以及 A290、A390 系列新款定制版本，向全球行业、媒体与跑车爱好者完整展示品牌 “梦想车库” 电动化战略蓝图。项目历史背景根植于全球跑车产业的低碳转型浪潮，传统燃油跑车面临减排压力，高性能电动化成为行业核心命题；Alpine 依托 F1 赛事与勒芒耐力赛积累的赛车工程积淀，在保留品牌轻量化操控基因的基础上全面转向电动化，选择巴黎车展这一法国本土顶级汽车盛会，向全球受众传递法式跑车的未来叙事，完成从经典燃油跑车品牌向高性能电动跑车品牌的战略转身。

在空间造型与制作层面，展台延续品牌标志性阿尔卑斯蓝为主视觉基调，整体采用流动曲面与低反光哑光材质，摒弃厚重硬质围挡，用通透开放式展陈凸显车身空气动力学线条，融合艺术展厅与车展展台双重气质。展区划分概念车艺术叙事区、量产跑车静态体验区、赛车技术解读板块，参观者可近距离观赏 A110 Sculpture 艺术装置，多媒体交互系统演示 APP 高性能电动平台、轻量化铝制车身、800V 高压电池与扭矩矢量控制等核心技术，将赛车工程逻辑转化为可视化的现场体验。

活动期现场内容与传播营销深度绑定，巴黎车展汇聚全球汽车媒体、赛车 KOL 与性能车收藏爱好者，极具艺术感的概念车与雕塑展品视觉冲击力强，海内外汽车创作者拍摄展台、实车素材，在专业汽车媒体与社交平台持续传播，强化 Alpine 在全球性能跑车圈层的品牌影响力。项目跳出传统车展单纯车辆陈列模式，不只是车型发布，更是品牌传承与电动革新的综合叙事舞台。展台把赛车基因、法式设计美学与电动化技术融入场景叙事，集概念首发、量产车型展示、技术科普、行业商务洽谈于一体，实现品牌电动化战略发布、新产品市场预热、全球性能车圈层文化传播的多重营销目标。

Alpine makes its appearance at the 2026 Paris Motor Show. As the authentic French sports car brand under Renault Group, this home exhibition showcases the brand-new PS1 concept car, A110 Sculpture art installation and customized versions of A290 and A390 series. It presents the full picture of the brand’s “Dream Garage” electrification strategy to global industry practitioners, journalists and sports car enthusiasts. Historically, the global sports car industry is undergoing low-carbon transformation. Traditional fuel-powered sports cars face tightening emission regulations, making high-performance electrification a core industry topic. Drawing racing engineering expertise from Formula 1 and WEC endurance races, Alpine preserves its lightweight handling DNA while fully shifting to electrification. Taking the Paris Motor Show, France’s premier automotive event, as its stage, the brand delivers a vision of French sports cars and completes strategic transformation from a classic gasoline sports car marque to a high-performance electric sports car brand.

In terms of spatial design and fabrication, the booth adopts Alpine’s signature Alpine Blue as the dominant visual tone. Flowing curved surfaces and low-reflection matte materials are used. Heavy solid partitions are removed, and the open layout highlights aerodynamic contours of vehicles, blending the temperament of art gallery and auto show booth. The exhibition space includes concept car art narrative zone, production sports car static display zone and racing technology interpretation area. Visitors can view A110 Sculpture art installation up close. Interactive multimedia systems demonstrate core technologies such as the APP high-performance electric platform, lightweight aluminum architecture, 800V battery and torque vectoring control, translating racing engineering logic into intuitive on-site experience.

On-site experience and marketing communications are closely integrated. The Paris Motor Show gathers global automotive journalists, racing KOLs and performance car collectors. The artistically striking concept car and sculpture deliver strong visual impact. Automotive creators worldwide capture booth and vehicle footage and spread content on specialized auto media and social platforms, strengthening Alpine’s reputation within global performance car communities. Moving beyond conventional vehicle display logic, the project acts as a comprehensive narrative stage for brand heritage and electric innovation. It embeds racing genes, French design aesthetics and electrification technology into scene storytelling. Integrating concept premiere, production model showcase, technical popularization and industrial business negotiation, it fulfills multiple marketing objectives including releasing electrification strategy, preheating new products and cross-community communication among global performance car circles.

关于 Alpine 阿尔派

Alpine 阿尔派，1955 年于法国创立，雷诺集团旗下高端运动跑车品牌，根植法式赛车文化，以轻量化车身、纯粹操控乐趣闻名，长期参与 F1、勒芒等顶级汽车赛事。品牌近年启动 “梦想车库” 电动化转型，自研 APP 高性能电动平台，在保留跑车驾驶质感的同时推进全面电动化。Alpine 以巴黎车展等国际舞台传递性能美学，将赛道工程技术落地民用跑车，打造兼顾经典传承与前沿电动技术的法式高性能汽车产品。

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