HOROYOI 微醉开启微醉日常

2025年08月27日

台北

微醉，不只是一罐饮料，更是一种生活仪式感。SMS GROUP很荣幸能携手HOROYOI微醉，以独特的「#微醉日常」为核心，将品牌化为每个人的Me Time时光，让微醉成为一种日常的自我疗癒。

Horoyoi is more than just a drink—it is a lifestyle ritual. SMS GROUP is honored to collaborate with HOROYOI to launch the unique concept of #HoroyoiMoment, to transform the brand into a personal "Me Time" experience, making a gentle buzz a form of everyday self-care.

我们将日常场景如更衣间、浴室与画室，转化为充满诗意的微醉空间。透过与人气餐饮名店联名，成功让HOROYOI跨界，从夜晚走进早晨与午后。

We reimagined ordinary settings such as dressing rooms, bathrooms, and art studios, transforming them into poetic spaces infused with a sense of tipsy delight. By collaborating with popular restaurants and cafes, we successfully helped Horoyoi transcend its usual nighttime association, bringing it into the morning and afternoon.

这次活动成果丰硕，不仅创造超价值千万的媒体报道，KOL影片观看次数也突破百万，更将高能见度直接化为销售动能，联名餐点热销超过数千份。这正是SMS GROUP的独特价值：将创意化为品牌能见度，把曝光转为实质销售，让HOROYOI不只是架上的商品，更成为消费者心中最美好的日常风景。

The campaign delivered remarkable results, generating media coverage worth tens of millions and surpassing one million views on KOL videos. Even more impressively, we transformed this high visibility into tangible sales, with thousands of collaborative menu items sold.

This is the true value of SMS GROUP—transforming creativity into brand visibility, turning exposure into tangible sales, ensuring Horoyoi becomes not just another product on the shelf but a cherished part of consumers' daily lives.

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图片及内容来自网络及品牌公开信息，出处见网络

更多信息：https://mp.weixin.qq.com/s/9E3nukI67oL6NZ5oNK-NCw