HONDA @ 2019 GOODWOOD

项目品牌: HONDA

项目行业: 汽车及制造

项目日期: 2019-07-04 09:00 2019-07-07 21:00

项目地点: 英国

项目名称: HONDA @ 2019 GOODWOOD



今年,古德伍德速度节将从2019年7月4日星期四到2019年7月7日星期日。HONDA的完整计划包括电动支架设计,激动人心的展台激活以及着名的两轮和四轮爬山。

本田英国公司董事总经理Dave Hodgetts评论道:“本田已经成为古德伍德速度节的赞助商,已有20多年的历史,我们不断为游客带来新的东西。今年也不例外,因为我们现在将注意力转向电气化和明年新本田e的到来。我们今年的展台名为Club EV,是未来思考汽车爱好者的目的地,展示电动车的快乐,专注于我们的电气化之旅,欢迎所有参观电动车的俱乐部!




展台设计


看起来截取了全新Honda e的正面,展厅一楼的正面朝着着名的GOODWOOD的爬坡,正面直接设计为具有代表性的两个大圆形窗户,示意为大灯。一层将会有新的的Honda e Prototype展示,使Goodwood游客成为英国第一眼就看到的汽车品牌。





保持展台设计简单,以反映本田汽车的精神,展厅底层内将展示本田的电气化之进程,访客上到一楼,在CLUB EV休息室看到新的 Honda e Prototype原型。本田热衷于确保所有参观者近距离接触汽车,因此一楼区域还将配备八个虚拟现实耳机,让游客沉浸在汽车内饰中。





实现本田的雄心壮志,即到2025年将100%的欧洲汽车动力总成销售电气化,参观者将在1972年至2019年之间进入两架CR-V混合动力车之间。参观者将参加1972年的思域;;然后是1999年的Insight,20年前本田的混合动力旅程开始了;最后是本田混合动力技术的巅峰,即2019年的NSX,它在Goodwood首次亮相英国。 




This year, the Goodwood Festival of Speed runs from Thursday 4 July 2019 to Sunday 7 July 2019.  Here is Honda’s full plans, including the electrifying stand design, the exciting activations on stand and the dazzling array of two and four wheel machines on the famous hill climb.

Dave Hodgetts, managing director at Honda UK commented: “Honda has been a sponsor of the Goodwood Festival of Speed for over 20 years and we have continually brought something new for visitors to see over the years.  This year is no different as we now turn our attention to electrification and the arrival of the new Honda e next year.  Our stand this year is called Club EV – a destination for future thinking motoring enthusiasts that showcases the joy of going electric and focuses on our electrification journey, welcoming all visitors to the electric vehicle club!”


Stand design

Taking its cue from the face of the new Honda e, the front of the stand’s first floor, which faces the famous hill climb, will be a direct representation with two large circular windows representing the headlights.  This first floor will solely house the new Honda e Prototype, making Goodwood visitors the very first in the UK to see the car.

Keeping the stand design simple to reflect the car’s ethos, the ground floor will showcase Honda’s electrification journey before visitors head upstairs to the first floor to see the new Honda e Prototype in the Club EV lounge.  Honda is keen to ensure all visitors get up close and personal with the car, so the first floor area will also have eight virtual reality headsets which will immerse visitors into the interior of the car.

Bringing to life Honda’s bold ambition to have 100% of European automotive powertrain sales electrified by 2025, visitors will enter the stand between two CR-V hybrids before journeying from 1972 to 2019.  Visitors will take in the 1972 Civic; then the 1999 Insight, where Honda’s hybrid journey started 20 years ago; and finally the pinnacle of Honda’s hybrid technology, the 2019 NSX, which makes its UK debut at Goodwood. 





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