安克创新2026柏林IFA项目落地德国柏林展览中心2.2号馆，是品牌创立15周年里程碑式全球营销项目，依托IFA作为全球消费电子行业风向标地位，在展会前夕举办全球媒体发布会，官宣旗下五大子品牌统一整合为单一Anker品牌，完成品牌战略归一升级。

项目空间以极简科技美学打造大面积展台，中央设置巨型环形LED主舞台，呈现“Ultimate, Unified”品牌核心标语，打破传统电子展单品陈列模式，按个人生活与家庭全屋两大场景划分体验区块，设置AI耳机、家庭AI中枢、储能设备、智能机器人等实景体验空间，构建连贯的全场景智能生活图景。现场搭配产品互动测试台、媒体专访区与创作者沙龙点位，同步联动柏林选帝侯大街直营门店举办联名周边发布派对，实现展馆内展台与城市线下空间联动。展期邀请全球科技媒体、海外数码KOL到场深度体验，集中发布搭载端侧AI芯片的多款硬件新品，传递品牌由单一充电配件向全屋智能生态服务商转型的战略叙事。

依托IFA全球行业流量，通过海外创作者实拍、媒体专访、直播展台导览持续扩散内容，完成品牌战略官宣、全球新品首发、欧洲渠道深化的完整营销闭环，树立中国智能硬件品牌全球化升级的行业样本。

Anker Innovations’ marketing project at IFA 2026 is hosted in Hall 2.2 of Messe Berlin. As a milestone global campaign for the brand’s 15th anniversary, it leverages IFA’s status as the bellwether of global consumer electronics industry. Before the exhibition opening, Anker held a global press conference to announce the consolidation of its five sub-brands into one unified Anker brand, marking a major brand strategy upgrade.

Adopting minimalist tech aesthetics, the booth features a huge circular LED main stage displaying the core slogan “Ultimate, Unified”. Breaking conventional single-product display layouts, the space is divided into two major experience zones for personal lifestyle and whole-home smart scenarios. Visitors can test AI earbuds, home AI hub, energy storage devices and intelligent robots on-site, experiencing a complete smart living ecosystem. The venue also includes product testing counters, media interview booths and creator salons. A co-branded merchandise launch party at Anker’s first Berlin flagship store on Kurfürstendamm extends the campaign beyond the exhibition hall. During the event, global tech media and digital creators are invited for in-depth product trials. A lineup of new hardware equipped with on-device AI chips is unveiled, illustrating Anker’s transformation from a charging accessory maker to a full-home smart ecosystem provider.

此项目代理商为，UNIPLAN 优尼

Uniplan优尼，一家全球品牌体验公司。
1960年，公司全球首席执行官及董事会主席Christian Zimmermann先生的父亲，在德国科隆建立了优尼。自公司成立以来，优尼不断重塑自我，从未停下变革的脚步。如今，从德国科隆总部再到欧洲亚洲的各分部，优尼已成为一家国际化公司。从概念到项目的最终完成，我们运用战略，创意，设计，工程，制造以及执行层面的多重技能，力求完美。
遍布全球8个地区的400名优尼人，将富有远见、大胆可行的创意想法变为现实 —— 这一切都是为了改变人们的看法和创造价值。

Uniplan. A brand experience agency. Uniplan was founded in Cologne in 1960 by Hans Bruehe, father of the current CEO and owner Christian Zimmermann. Since then, we have reinvented ourselves again and again, and with a sense for future trends and developments, we have combined our artisanal origins with creative imagination. As a holistic brand experience agency, Uniplan combines all disciplines related to brand experiences and staging – from strategic consultancy to creation and realization. We accompany our clients from the initial idea to the final touch: 400 Uniplan employees at eight locations in Asia and Europe bring visionary ideas to life with high feasibility standards – all for that one moment that makes the brand experience unique.

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