石头科技Roborock 2026柏林IFA项目落地柏林展览中心9号馆，以「Rocking Life With You」为主题，依托IFA全球消费电子行业舞台，在品牌登顶全球扫地机器人销量与销售额双第一的行业节点，完整展示从室内全屋、庭院草坪到泳池水域的全场景智能清洁生态，是品牌突破单一室内清洁赛道、拓展海外多元品类布局的标志性全球营销项目。

展台造型采用简约工业科技风格，摒弃传统产品静态陈列，以分层实景场景搭建，划分居家客厅、户外草坪、仿真泳池三大体验模块，还原真实使用环境，集中全球首发泳池清洁机器人RockAqua P1，同步展出割草机器人RockNeo Q2 LiDAR、轮足式G-Rover及Saros系列旗舰扫地机。现场设置产品动态实测演示台、全球媒体专访区与海外创作者体验沙龙，直观展示机器人建图、避障、跨场景作业的技术能力。展期邀约全球行业媒体、海外数码KOL、欧洲渠道商到场体验，举办新品技术发布会，传递以人为中心、简化日常家务的品牌理念。

借助IFA全球行业流量，通过海外达人实拍、海外媒体深度报道、直播展台导览持续扩散内容，面向欧洲市场完成新品发布、渠道深化与品牌技术叙事输出，构建实景体验、国际传播、商业洽谈的完整营销闭环，树立中国智能机器人品牌全球化升级标杆。

Roborock’s marketing campaign at IFA 2026 takes place in Hall 9 of Messe Berlin under the theme “Rocking Life With You”. Held when Roborock ranked No.1 worldwide in both sales volume and revenue of robotic vacuum cleaners, this flagship global project leverages IFA’s influence in consumer electronics to present a full-scene intelligent cleaning ecosystem covering indoor homes, lawns and swimming pools, marking the brand’s strategic expansion beyond indoor cleaning. The booth adopts minimalist industrial tech styling.

Instead of static product display, it builds three realistic simulation zones including living room, lawn and swimming pool to restore real application environments. The brand globally debuts RockAqua P1 pool cleaning robot, alongside RockNeo Q2 LiDAR lawn mower, G-Rover wheeled-legged robot and flagship Saros series. Dynamic testing stations, global media interview booths and creator salons are arranged on site to demonstrate mapping, obstacle avoidance and cross-scene operation. During the exhibition, global tech journalists, overseas digital KOLs and European distributors are invited for on-site trials and technical briefings, delivering the brand’s user-centered philosophy to simplify housework. Driven by IFA’s global industry traffic, on-location creator videos, in-depth media coverage and live booth tours spread globally.

The campaign launches new products for European markets, strengthens local distribution channels and communicates brand technology stories. It forms a complete marketing loop integrating on-site demonstration, international communication and commercial negotiation, setting a benchmark for Chinese intelligent robot brands’ global development.

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